We all want to get noticed from time to time, but when we are talking about your business, we want and need to be noticed more than ever. Good looking website design and well-thought-out features and functions are important. The value of a website that will look great even if viewed on an iPhone, iPad or the more traditional PC is priceless. We all know that users are browsing websites via their mobile phone or iPad more than ever before so you need a website that remains composed even when viewed in HD.
The truth is that a well-designed website really is only half the story. No use in having a gleaming Ferrari parked in the garage where nobody will notice it. This is why we seriously consider the key aspects of elevating your site on Google and other search engines ensuring all the relevant people see your site in its full glory. Search Engine Optimisation or simply put SEO is what we are talking about here.
We understand the importance of your website and what doors it can open if it is executed well. It is your online international business card and reflects your brand and identity for all to see. Why not make the right impression to the right people all of the time.
Here at Creativo-IT we like to make you feel comfortable so that you can focus on your business knowing that your website will increase your business activity. We Create websites and optimise them without the need of confusing you with the how’s and why’s. Of course, if you would like to know more about the technicalities then we would be happy to discuss!
If you have a web project or a general IT query and are not sure how to go about it then you have nothing to lose by emailing us. We would love to hear from you as we are as passionate about website development as we are our customers.
What does it all mean? Making sense of the main website abbreviations:
SEO (Search Engine Optimisation): is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results.
RWD (Responsive Web Design): An optimal viewing experience, easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices.
CMS (Content Management System): Is a web application designed to make it easy for non-technical users to add, edit and manage a website. WordPress is one!
eCommerce (Electronic Commerce): Electronic commerce or ecommerce is a term for any type of business, or commercial transaction across the Internet.
Creativo-IT The Latest Work
We work with our clients in Mallorca and the UK to plan, design and produce websites and digital marketing that gets real results. Here’s some recent projects.
We didn’t need to think twice when we were approached by Strictly Mallorca to produce an elegant looking estate agency website. Like many real estate agents based in the Balearics there is the realization that the website is such a key marketing tool that only the best possible solution will do.
The Insight of Strictly Mallorca Before running ahead with the website we always like to get the insight! We collaborated with key stakeholders to understand the unique requirements and review current processes. Strictly Mallorca were using a commonly used estate agency software suite which was satisfactory for the day-to-day management of properties from a desktop. However, the website was complex to update and included outdated technologies and functions (such-as the use of flash and poor semantic code). This resulted in a poor return on Search Engine Results Pages (SERPS). We conducted a full review of the site and provided a comprehensive report of recommendations to highlight an overall plan to success.
The Solution We introduced an estate agency framework customized for their purposes using a WordPress platform. Not only is WordPress a fantastic blogging tool but it also has a fantastic community of developers making it the most popular Content Management tool in the world. The design was a priority ensuring that we impress the website visitors to encourage interaction.
Users do not just surf from a PC any longer, so we created a theme that is responsive and resizes gracefully on all mobile devices. Of-course, no site is complete without data and images present especially true of estate agency where attention to detail is vital. We spent time ensuring that all data sets used in the past were fully imported to the system providing a great platform to then optimise for Search Engines to index.
A key recommendation for estate agents is to consider how they interact with their customers. We posed this question to Strictly Mallorca and it became all too apparent that the use of emails and telephone calls seemed to be the common theme without any real connection being made. That is why we integrated a Customer Relationship Management (CRM) tool to bring all prospects and communications together in one centralised area.
So when a customer approaches Strictly Mallorca a user profile is created and all correspondences recorded to provide key intel and really allow for that personalized service. Coupled with vital social media presence we feel that Strictly Mallorca will out compete their competitors in the near future.
The Final Result
Well, take a look for yourself at www.strictlymallorca.com to see if you think that we can assist with your business needs. From an SEO perspective we have optimised site content and introduced best practices based on current trends to elevate Strictly Mallorca to the all important first page for key search phrases. This is an ongoing process, but we are confident that together we can reach the top!
At MIS Web Design we believe in matching the right skills to the right project. We feel that by having a large in-house development team we are able to assign the perfect selection of individuals that suit your project.