Building a real estate website that loads fast and is easy to use is critical to the success of the modern real estate business. According to the National Association of Realtors (NAR), in 2017, 42 percent of home buyers started their property search online. It is also impossible for a real estate company to succeed at Internet marketing without a website.
Nowadays, building a real estate website is easy thanks to modern digital tech and real estate technology tools. What is most critical in creating a real estate website is taking quality time to figure out exactly what you want and mapping it down on paper.
With proper planning, building a website that loads fast can be done within minutes. Planning should also consider improving the performance of your website on mobile phones. A NAR study in 2017 established that 72% of people access the web from mobile devices or tablets making it crucial to build a real estate website that is mobile friendly.
Below are the steps you will need to follow to create a real estate website.
This is the first step when creating a real estate website. Choose and register a domain name that is relevant and suitable for your business.
A website host is your website’s home. Ensure that your chosen host allows for the quick and reliable loading of your created estate agent website. WordPress is the best host for real estate websites that use IDX (Internet Data Exchange) technology.
IDX defines the technology that allows real estate websites to display Multiple Listing Service (MLS) listings. An estate agent’s IDX website receives a feed of fresh listings every 15 minutes from its MLS through a third-party IDX provider. This ensures an interactive freshness of data. Additionally, potential buyers will see the same listings on your IDX website as on an MLS site.
Website builders are templates that allow you to easily create a website. There are many builders available in the market and it is crucial to choose one suitable for real estate website business tasks.
NAR members can create their real estate website for free with a website builder called Placester. It is a real estate web builder with features such as email automation, property searches, and CRM functionality.
Stunning website templates will help to brand your site and enhance the user experience. Real Estate Website templates possess intuitive drag and drop design page builder tools for creating a top real estate website.
When it comes to website themes and plugins the principle of less is more applies here. Themes and plugins are the tools that display the logo, site navigation, footer, sidebar fonts, and color.
An SEO (Search Engine Optimization) plugin is a must-have to create effective SEO content. SEO optimization can be done using search engine crawlers to create informative and interesting content that will bring a constant stream of traffic to your site.
Ensuring your website security is critical, especially if you have online transactions. The estate agent website must be firmly secured with the latest internet security gadgets.
A top real estate agent website within minutes is possible given adequate preparation and choice of relevant tech tools. Creating such a website may help get your estate agent business to the next level.