Cost Per Click
As with Search Engine Optimisation, Cost Per Click advertising involves your site appearing on search engines results pages. However, this is achieved through a managed campaign arranged directly with the search engine. Charges are made only when a user “clicks” your advert and therefore visits your site.
This form of Internet Marketing is quick to set-up and provides immediate results with detailed reports. However in the long run Cost Per Click does not provide the same Return On Investment as Search Engine Optimisation.