Twitter for Real Estate Marketing: 5 Essential Tips
In the real estate industry, just as in any niche, it’s crucial to establish a presence online. Most people use Twitter to check for updates on a variety of subjects and to find interesting content. Because it is a public platform, it allows your business to reach a much wider range of people than some of the other platforms. If you establish a habit of posting consistently on there, it can yield great rewards for you in business. This is because you will appear as an authority in your area.
However, it can sometimes be a challenge to get things right on Twitter. It’s simple to post Tweets, but there’s more to marketing than that, and you should learn the important details now. That way you can fine-tune your internet marketing strategy so that it’s as effective as possible.
In this article, we’ve covered 5 excellent tips that will make a real difference to your marketing strategy. You should start by implementing each one individually until you’ve built up some experience using Twitter. Once this is done, you can start using them together and getting even better results.
5 Powerful Marketing Tactics for Twitter
1. Choose Who You Want To Appeal To
If you try to appeal to everybody, you will end up appealing to nobody. Every person who comes to your business through Twitter will have a reason for showing interest. That reason will be driven by their first impressions.
If your content is a mixture of tweets each appealing to a different type of person, then each person who stumbles upon your content won’t feel like it’s exactly what they need. They’ll feel like you’re only slightly aligned with their interests. For example, if you post three tweets aimed at buyers, and one aimed at renters, then a renter who visits your Twitter profile won’t resonate with the content. This will also happen to the buyers who see the content about renting.
The net result is your marketing efforts on social media won’t get anywhere. To fix them, you need to decide who you want to appeal and what they like to read, before giving some of it to them every single day.
2. Use Programs To Automate Twitter
3. Get Your Branding Right
The appearance online should be similar and identifiable in comparison to the one you’ve made in the physical world. Potential customers should be able to know instantly who they are dealing with, and not get confused between your offline and online presence. To do this, it’s quite simple. Maintain a theme across all of your branding. Colors, pictures, and designs should all be similar. If you’ve got a picture on your business cards, use it on Twitter too. Match your branding from your website as well. Just make sure your site is up to speed.
The way that you market yourself physically should also carry over into Twitter. If you are formal and sharp, then maintain that on Twitter. If you’re more excitable and fun with marketing, cultivate that on Twitter.
Also, Twitter is often used personally too, so it can help your authenticity if you provide some insights into your personal life. This could be a few words on your profile or an occasional post about what you’re getting up to. Your customers should be able to see the real you.
4. Determine Your Aims
Before you start publishing content on Twitter, you should consider why you’re doing it. This might seem like a simple task, but it’s easy to overlook. There should be something that you want to get out of using Twitter. It could be attracting buyers, or it could be attracting renters. Knowing this information before you begin your marketing journey on Twitter will make a big difference.
Some of the areas you might focus on are:
- The people you want to appeal to.
- The issues that you can solve for them.
- How your perspective can position you as an influencer in your niche.
- The management of your social media account, and the time you have to spend on it.
- The exact results you want to get from Twitter, such as increased business.
5. Add Value To Your Followers
Regardless of how busy you are during each business day, Twitter is not an occasional endeavor. If you’ve decided to use it as a source of lead generation or to boost awareness of your business, then you need to be engaged with it. The content that you publish should be interesting and relevant, along with encouraging your followers to interact with your posts. You should also post content that inspires your followers to share it. For example, you might want to share an invitation to digital viewing, or to a video that you’ve published. You can also add value by driving traffic to your website, so they can see what else you can offer.