Usability Testing

The web offers many choices to users; your competitor’s sites are just a click away. If users can’t find what they’re looking for on your website, they will take their business elsewhere.

Usability addresses the issue of creating a website that functions in the way users expect it to. Through knowledge of usability engineering, many issues can be identified and addressed. However, for optimum usability, testing is necessary.

Usability testing involves observing individual users as they interact with your website and attempt to perform specific tasks. Once a set of results from a number of users has been gathered (usually 10 or more) the issues can be identified and prioritized before choosing the appropriate course of action.

The course of action taken after identifying the issues will depend on the severity. Minor issues can usually be dealt with by tweaking the design, however major issues will often necessitate a full re-design of the website.

Service Levels

The following levels of testing are available:

• Telephone Report,
• Written Report,
• Full usability testing.

The issues addressed include:

• Homepage design,
• Page design,
• Navigation design,
• Information structure,
• Browser compatibility,
• Look and feel consistency,
• Secondary navigation options,
• Internet search engine placement and
• Off-line contact options.

Free Consultation

Free Usability Testing Consultation.